- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.
Placement
If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Sams
Career
This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ School of Agriculture, Policy and Development
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Excluding General Studies
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：￡20,830.00 (￥ 186,374) /年
開(kāi)學(xué)時(shí)間：2022十月
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Main SiteRoom 208,Pepper Lane,Reading,Wokingham,RG6 6AH, England
滬ICP備18048269號(hào)-1 
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