- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.
Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.
A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, or professional selling. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.
Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.
The Department of Marketing offers students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals. In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.
The Advertising Strategy track supplements their degree by tailoring directed elective courses and building specific advertising skills. It also provides recruiters a means of identifying top students interested in advertising.
Students who complete the Advertising Strategy track are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.
所屬院系
進入哪個院系學習？ Mays Business School
中國學生入學要求
為來自中國的學生設計 Other English Language Requirements: TOEFL score of 600 (paper test); PTE Academic score of 68.
課程信息
學制：全日制(4 年)
學費：US$37,890.00 (￥ 245,296) /年
開學時間：預計在八月 2022
申請截止日期：
留學地點：Mays Business SchoolWehner Building,4113 TAMU,COLLEGE STATION,Texas,77843, United States
滬ICP備18048269號-1 
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