- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Retailing and consumer behavior (RCB) leverages technology and research to understand and improve the global customer experience. This bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide RCB students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry. Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.
SoHE’s RCB graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth. RCB majors complete a required internship before graduating, allowing them to pursue their own personal interests and to develop a strong portfolio of skills and references that will propel them to launch successful careers.
Learning Outcomes
- Students will invoke interdisciplinary and collaborative approaches to understand the interactions between individuals and their social and environmental contexts.
- Students will demonstrate the ability to harness, analyze and interpret relevant data for making real world decisions.
- Students will acquire professional and life skills related to workplace communication, teamwork, active listening and adapting to technology.
- Students will demonstrate an understanding of the global retail industry and how retailers can enhance consumer well-being.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ School of Human Ecology
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) Students must have a paper-based TOEFL score of 587-620.
課程信息
學(xué)制：全日制(MINIMUM OF 120 CREDIT HOURS)
學(xué)費(fèi)：US$37,785.08 (￥ 244,617) /年
開學(xué)時間：預(yù)計(jì)在九月 2022
申請截止日期：
留學(xué)地點(diǎn)：School of Human EcologyNancy Nicholas Hall,1300 Linden Drive,MADISON,Wisconsin,53706, United States
滬ICP備18048269號-1 
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