- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
In the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management.
Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.
Learning Outcomes
Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.
Demonstrate the ability to evaluate and analyze appropriate market segments and generate effective marketing plans.
Locate, evaluate, and leverage relevant sources to determine and support their marketing actions.
Apply analytical rigor to marketing decisions.
所屬院系
進入哪個院系學(xué)習(xí)？ Wisconsin School of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students must have a paper-based TOEFL score of 587-620.
課程信息
學(xué)制：全日制(MINIMUM OF 120 CREDIT HOURS)
學(xué)費：US$37,785.08 (￥ 244,617) /年
開學(xué)時間：預(yù)計在九月 2022
申請截止日期：
留學(xué)地點：Wisconsin School of BusinessGrainger Hall,975 University Avenue,MADISON,Wisconsin,53706, United States
滬ICP備18048269號-1 
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