- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
About this course
This course addresses the full customer relationship cycle, which includes marketing, sales and service.
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
What you'll learn
You will learn about:
the business value of technology your personal development as an entrepreneur the feasibility of disruptive e-business models business planning and new ventures the link between strategy and e-business systems business processes business intelligence organisational alignment the marketing functions in organisations customer relationship management
Your development
experience real-life practice as you develop an enterprise start-up. You will apply lean start-up theory by getting involved in creativity, innovation and the design to your digital business prepare for your career in the digital world of business through our School-wide employability and professional development programme use industry standard software to analyse data in our new Data Analytics for Managers module to address organisational problems and opportunities connect with, and hear from, digital and tech innovation leaders through guest lectures explore how to discover value and access challenges from emerging business and technology.
Accreditation
Newcastle University Business School is accredited by the:
Association to Advance Collegiate Schools of Business (AACSB) European Quality Improvement System (EQUIS) Association of MBAs (AMBA).
所屬院系
進入哪個院系學習？ Newcastle University Business School
中國學生入學要求
為來自中國的學生設(shè)計 Students should hold a 75% in a four Year Bachelor degree from aTier 1 University or 80%from a Tier 2 University as comparable to a 2.1and 70%from a Tier 1 University or 75%from a Tier 2 University as comparable to a 2.2. Alternatively, students should hold an 80% in an Adult degree or E-learning as comparable to a 2.1and 75% as equivalent to 2.2.
課程信息
學制：全日制(12 個月)
學費：￡19,200.00 (￥ 173,374) /年
開學時間：2022二月
申請截止日期：
留學地點：Newcastle UniversityKing’s Gate,Newcastle upon Tyne,Northumberland,NE1 7RU, England
滬ICP備18048269號-1 
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