- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The undergraduate curriculum in Public Relations will prepare students for professional careers in myriad fields related to corporate, nonprofit, public affairs, and media-based communication, by incorporating theory, research, and practice to provide a deeper understanding of media relations, intercultural affairs, digital expression, ethics and crisis communication, and campaign strategy.
The program is designed to offer an array of methodological and real-world based tactics for building complex messages and efforts on both an interpersonal and public scale. Students graduating from the program will have the knowledge and tools to compete with the most elite communicators, armed with talents on how to influence public opinion, develop relationships in the public and private sectors, design effective campaigns, and use innovation to solve complex and critical problems.
Program Learning Outcomes
Upon completion of a Bachelor of Science in Public Relations, students will be able to:
Develop skills and competencies based upon both the science and the art of public relations. Develop an understanding of the business of public relations and the commercial knowledge necessary to function effectively as a public relations practitioner. Comprehend that the public relations process involves a number of stages including research, strategic planning, action, and evaluation. Develop an effective sense of communication effectiveness in terms of both written and oral communication. Develop an appreciation for and an understanding of communication theory and research. Develop an understanding of media relations for both traditional print/broadcast media, as well as for emerging social/digital media. Develop an appreciation for and an understanding of how public relations study at Boston University can be implemented into practical application via internship and PRLab experiences.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ College of Communication
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Other English Language Requirements: TOEFL Paper Based score range of at least 577-600.
課程信息
學(xué)制：全日制(MINIMUM OF 128 學(xué)分)
學(xué)費(fèi)：US$54,720.00 (￥ 354,252) /年
開(kāi)學(xué)時(shí)間：預(yù)計(jì)在九月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：College of Communication640 Commonwealth Avenue,BOSTON,Massachusetts,02215, United States
滬ICP備18048269號(hào)-1 
電子營(yíng)業(yè)執(zhí)照
教育
全國(guó)教育網(wǎng)站
企業(yè)信用等級(jí)AA級(jí)