- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The Hospitality & Communication major is a Bachelor of Science program offered by the School of Hospitality Administration (SHA), in collaboration with the College of Communication (COM). SHA has recognized that there is a growing need for hospitality professionals to possess expertise in communication and its disciplines: public relations; advertising; TV, radio, and film; and media production. The program in Hospitality & Communication is intended to offer a synergistic approach to respond to a growing demand for hospitality professionals with detailed knowledge of modern communication techniques. These two educational fields are intrinsically connected, as well-honed communication skills are especially critical to success in the hospitality industry. The focused program of study will offer students a comprehensive foundation in the lodging and restaurant sectors while also honing the communication skills necessary for careers involving creative and strategic marketing.
Program Learning Outcomes
Describe the segments (e.g., lodging, food service, events, etc.), history, icons, market leaders, lexicon, and service elements of the hospitality industry. Apply skills and knowledge in the core functional areas (e.g., finance/accounting, operations, human resources, and marketing) of hospitality management. Demonstrate understanding of hospitality as a system comprising the core functional areas (e.g., finance/accounting, operations, human resources, and marketing). Develop interpersonal skills: communication, team-building, leadership, and cultural diversity awareness. Understand marketing communications campaign strategy, content development, media planning, and consumer insight within the hospitality arena. Learn and apply communication tools for hospitality companies in key areas, including content marketing, social media, and social campaign development.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ School of Hospitality Administration
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) Other English Language Requirements: TOEFL Paper Based score range of at least 577-600.
課程信息
學(xué)制：全日制(128 學(xué)分)
學(xué)費(fèi)：US$54,720.00 (￥ 354,252) /年
開學(xué)時(shí)間：預(yù)計(jì)在九月 2022
申請截止日期：
留學(xué)地點(diǎn)：School of Hospitality Administration928 Commonwealth Avenue,BOSTON,Massachusetts,02215, United States
滬ICP備18048269號-1 
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