- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
The Master of Strategic Communication (Extension) provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.
The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.
Applicants who have completed a minimum of three years' relevant work experience in the communication industry may wish to consider the Executive Master of Strategic Communication (C04384).
Course aims
Graduates of this course obtain:
- an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
- the capability to synthesise communication theory and practice
- the capability to develop communication strategy informed by research and analysis
- a sensitivity to ethical and legal issues related to media and communication
- a sensitivity to inclusiveness, equity and social justice
- the capacity to develop communication strategies that reflect intercultural and global perspectives, and
- practical skills to apply strategic communication to address organisational or social challenges and problems.
Careers
Graduates of this course are equipped to work in senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, health, community relations, media relations, and public affairs.
所屬院系
進入哪個院系學習？ Faculty of Arts and Social Sciences
中國學生入學要求
為來自中國的學生設(shè)計 For admission into most postgraduate courses, you are required to hold a recognized bachelor's degree equivalent to an Australian bachelor's degree. Your academic performance at the bachelor's level will be considered as part of your application assessment. In some instances, you may also require relevant work experience and/or research experience. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.
課程信息
學制：全日制(2 年)
學費：A$33,936.00 (￥ 166,833) /年
開學時間：預計在二月 2022
申請截止日期：
留學地點：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia
滬ICP備18048269號-1 
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