- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么?
Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Accredited by the Chartered Institute of Marketing.
Course description
Accredited by the Chartered Institute of Marketing
This programme is designed to take graduates from any discipline into careers in marketing management. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.
Teaching
- Lectures
- Seminars
- Case studies
- Group work for collaborative learning
- Web-based discussion groups
Assessment
- Individual assignments
- Group projects
- End-of-semester examinations
- Dissertation
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)? Management School
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) Students who hold a good bachelor degree from a recognised Chinese university will be considered for direct entry to postgraduate diploma or masters programmes. For entry to MBA students need a good bachelor degree from a recognised Chinese university and at least 3 years′ post-graduation work experience. Students must be at least 25 years old by the time the programme starts. Postgraduate applicants are required to achieve a minimum of IELTS 6.5 or equivalent.
課程信息
學(xué)制:全日制(1 年)
學(xué)費(fèi):£26,050.00 (¥ 235,229) /年
開學(xué)時(shí)間:2022九月6日
申請(qǐng)截止日期:
留學(xué)地點(diǎn):University of SheffieldWestern Bank,Sheffield,S10 2TN, England