- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. In particular, understanding how customer perceptions and preferences evolve and how the firm can influence them are fundamental determinants of an organization’s long-run success.
Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing).
Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research consulting, as well as pursuing their own entrepreneurial ventures.
所屬院系
進入哪個院系學習？ Wharton School
中國學生入學要求
為來自中國的學生設計 Students must have a minimum score of 600 in paper based TOEFL.
課程信息
學制：全日制
學費：US$51,156.00 (￥ 331,179) /年
開學時間：預計在九月 2022
申請截止日期：
留學地點：Wharton School3733 Spruce Street,PHILADELPHIA,Pennsylvania,19104, United States
滬ICP備18048269號-1 
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