- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.
On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.
This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.
Learning outcome
On graduating from your MSc in Marketing and Business Analysis, you will be able to: Define, explain and apply the key terms, concepts and theories in marketing and business analysis. Critically evaluate analytical tools and frameworks used in marketing and business analysis. Discuss the challenges facing marketing decision-makers in modern organisations. Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis. Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ University of Edinburgh - Business School
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 You should have a good first degree from a recognised institution, with minimum grades of between 80-85%. This is the University’s general minimum requirement but some programmes may have specific qualification requirements as well. Entry requirements vary from course to course and in cases there is also variation in the standards required for entry to certain courses. Courses in great demand are likely to require higher entry grades. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.
課程信息
學(xué)制：全日制(1 年)
學(xué)費：￡25,100.00 (￥ 226,650) /年
開學(xué)時間：2022九月13日
申請截止日期：
留學(xué)地點：The University of EdinburghStudent Recruitment and Admissions,33 Buccleuch Place,EDINBURGH,EDINBURGH, CITY OF,EH8 9JS, Scotland
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