- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Course description
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.
- Gain the key skills required for a successful career in marketing
- Learn about marketing management strategy and the development processes to bring new products to market
- Learn about research methods, including techniques of data collection and analysis
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.
Career opportunities
Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Alliance Manchester Business School
中國(guó)學(xué)生入學(xué)要求
課程信息
學(xué)制：全日制(12 個(gè)月)
學(xué)費(fèi)：￡25,000.00 (￥ 225,748) /年
開學(xué)時(shí)間：2022九月27日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：The University of ManchesterOxford Road,Manchester,M13 9PL, England
滬ICP備18048269號(hào)-1 
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